FitFlop

Awarded Women’s Footwear Brand of the Year 2025, FitFlop essentially makes slippers you can wear outside — seriously comfy shoes engineered with the brand’s own cutting-edge technology. Never have my feet felt comfier.

I’ve written long-form blog content and SEO-focused web copy across all territories, as well as helping in the creating of a new style guide for external teams amidst the label’s mini rebranding.